Understanding them — and acting.
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Detractor escalation
- Before
- Negative customer response stays in survey/call note.
- After
- AI creates urgent case, assigns owner, tracks resolution.
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Repeat concern
- Before
- Repeated issue appears as separate interactions.
- After
- Airfra links history and flags repeat unresolved concern.
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Dealer follow-up failure
- Before
- Dealer promises callback, OEM cannot verify.
- After
- Airfra tracks task, deadline and escalation.
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Lost sales lead
- Before
- Customer disappears after poor response.
- After
- Airfra detects reason, salesperson/dealer gap and follow-up action.
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Network root cause
- Before
- Complaints are local and fragmented.
- After
- OEM sees repeated issue by dealer, model, region, service type or behaviour.