The AI layer for operations,
and the market for it

The opportunity

A category
being created.

WhatsApp users globally

2.7B+

Unstructured enterprise data

~80%

Language coverage

Multilingual

Initial target markets

EU + Gulf

The world's enterprises run on WhatsApp groups, voice notes, photos and field forms — yet none of that lives in their CRM, ERP or BI. Airfra turns this gap into infrastructure: capture, classify, structure and route — across the languages teams already work in, with EU-grade privacy. The result is a new category, sitting between communication tools and systems of record.

Geographic roadmap

Five regions,
one path.

1. 01

   Finland

   Headquarters and design partners across construction, manufacturing and services.

2. 02

   Asia

   Selective expansion through OEM and partner channels.

3. 03

   MENA

   Gulf-region OEMs, dealer networks and large operators.

4. 04

   EU

   All 27 member states, opening through the Nordics, DACH and Benelux — GDPR-native go-to-market.

5. 05

   UK & Ireland

   Enterprise pilots in construction, property and customer success.

Product roadmap

From WhatsApp AI
to global operating layer.

• WhatsApp AI

  The wedge: structured customer and team comms in WhatsApp, with AI replies and summaries.

• Workflow Intelligence

  The platform: capture, understand, structure, route and measure across all human channels.

• Enterprise integrations

  Salesforce, SAP, Oracle, ServiceNow, Procore and the long tail via APIs and RPA.

• Industry intelligence

  Domain models per industry: construction, manufacturing, automotive, property, services.

• Global operating layer

  Multi-language, multi-region, multi-tenant — the operating fabric for distributed enterprises.

• EU-grade trust

  Privacy, audit and residency designed for regulated buyers.